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Color Balance Purple Shampoo

This unique, color-correcting formula preserves cool blondes and silvery grays – banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.

Perfect choice for: Blonde or gray hair that wants to stay calm, cool, and perfected.

Here’s how: Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results.

Benefits: Instantly neutralizes unwanted yellow and warm tones in blonde hair. Long-lasting results through 12 washes. Boosts shine and smoothness. Over 2X stronger hair. Controls static. Gently cleanses hair. Neutralizes unwanted yellow and warm tones. Boosts shine and controls static.

Key Ingredients; Violet Pigments directly attach to the hair and instantly neutralize unwanted yellow tones. Green Tea Extract And UV Absorbers help fight fading and tonal change to keep color looking great.Smart Release Technology, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Joico Color Balance Purple Shampoo

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