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Color Ful Anti-Fade Shampoo

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.

Here’s how: The classic MO: Apply to wet hair. Lather, rinse… and repeat if you like. (We like.) Follow with Color Ful Conditioner for an added treat for your hair.

Here Is Why You Will Love It: Free of SLS/SLES Sulfates. Gently cleanses color-treated hair. Fortifies hair for 3X greater resistance to breakage


Color Ful Anti-Fade Conditioner

This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.

Perfect choice for: Those with color-treated hair looking to preserve the integrity of both shade and depth.

Here’s how: Apply to clean, damp hair; leave on for a full minute; then rinse and style as usual.

Here's Why You'll Love It: Instantly detangles and nourishes color-treated hair. Protects hair and reduces breakage by over 70%

Joico Colorful Shampoo & Conditioner Duo

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